strategic Decision Making
- The Firm
- What is the mission and vision of the firm?
- What are the strengths of the firm?
- What is the firms financial condition?
- What are the constraints and weaknesses of the firm (i.e. financial condition, organizational conflict)?
- What is the management philosophy?
- What does the organizational structure tell you about how decisions are made?
- The Product
- What good and/or service does the organization offer?
- What consumer need does the product solve?
- What promotional mix, channels of distribution, and pricing strategies are being used by the organization?
- What competitive advantage does the marketing strategy offer?
i need 5 pages please
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