Health Care Marketing
- After reading Chapters 11&12 answer the following:
2 Source credibility is a major factor in communicationand who might be more credible than a physician. Physicians were once utilized in advertising cultural values and attitudes have changed.
Please watch this video of an advertisement for Camels cigarettes.
More Doctors Smoke Camels Than Any Other Cigarette
Research the topics of False Advertising as in the case of Camel cigarettes.
Log on to our library and research the LIRN databases such as Proquest and use at least 2 articles on topic to write a minimum 2 page paper.
Use APA 7 format and list your references.
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